https://maintenancephase.buzzsprout.com/1411126/episodes/13574155-soy-boys ← There's a section in this #MaintenancePhase episode where Aubrey speculates on why there's a widespread "I hate them because they are smug" attitude about #vegetarians and #vegans, and it tracks so hard that I always pull it out whenever I see someone pulling that shit.
> Michael: Right. We talked about this in our vegetarianism episode. I know this when it happened, but we also get the social construction of vegetarians and vegans as holier than thou. I mean, I have not met a vegan like this, but this idea of, “They're constantly scolding you and they think they're better than you and all this stuff.” I remember this stuff from the 90s.
> Aubrey: Can I tell you my theory about where that comes from? So, listen, we talked about this a little bit in our food pyramid episode that there was this push by doctors to define vegetarianism as the heart healthiest diet of the thing you ought to pursue and cut out animal products. But I think that folks were feeling really judged by that and externalized that response to feeling judged as like, “They're always preaching to you.”