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This take is annoying.
But it's also not entirely @gruber's fault because the media doesn't really talk about the Fediverse, and when they do, it's as a synonym for "Mastodon".
How would @gruber know about the massive development efforts to build more user-friendly alternatives to Mastodon?
No one in the media talks about the growth of *key apps, and how they're now the #2 most used Fediverse platform.
That story isn't being told.
@atomicpoet
To be fair, even by specifically googling it, it is not easy to find a decent explanation of what calckey&co are, and why one should bother.
And this is a problem common to a lot of the fediverse: there are a lot of options out there, but for a newcomer it is almost impossible to learn about it (and I am speaking from personal experience).
@j_bertolotti The https://calckey.org site just came online. Here's an explanation: https://calckey.org/blog/en/calckey/
@j_bertolotti But of course, it would probably be a better idea to just try #Calckey. Seeing is believing.
@atomicpoet
Trying a new social media is an enormous amount of effort and time spent. You can't expect people to sign in and spend a significant amount of time in it just to see what it is.
The intro page to Calckey you linked is a start, but it assumes the reader already knows very well how the fediverse work, and how the different platforms there connect to each other. This might be obvious to you, but trust me, it is not obvious at all to most people (me included).
@j_bertolotti @atomicpoet I actually agree very much with this. I know quite a bit about the fediverse and my eyes were still skipping around trying to find out what Calckey *is* and *does*. A bullet point or elevator pitch version of the same post would help greatly. The blog post spends as much time talking about the fediverse as it does Calckey so I’m not sure why a reader would choose it over Mastodon, which is what y’all are trying to convince Gruber of.
@j_bertolotti @atomicpoet
I have to jump into this very interesting discussion to ask one semi-related question: why "Calckey"?
I'm new to the Fediverse, using Mastodon & loving it, eager to try out some of the other Fedi apps. But "Calckey" sounds like some math application or perhaps a spreadsheet. It's freaking me out! 
@ehattswank@masto.ai @j_bertolotti@mathstodon.xyz @atomicpoet@mastodon.social
Hear hear! #Calckey sounds like a spreadsheet application (actually there is a name conflict with a spreadsheet app). Can we please rename it to mean something more expresive? Perhaps fork it to a different name or something?
As for the Calc- part, ask the Akkoma devs; I think they're behind CalcKey, too.
@jupiter_rowland The Calc part is because @thatonecalculator started the project.