Ugh. Come on- resist!
“The changes approved last week mean the agency’s draft rules no longer regulate behavioral advertising, which targets people based on profiles built up from their online activity and personal information. In a prior draft of the rules, businesses would have had to conduct risk assessments before using or implementing such advertising.
Behavioral advertising is used by companies like Google, Meta, and TikTok and their business clients. It can perpetuate inequality, pose a threat to national security, and put children at risk.”
#CA #AI #regulation #bigtech #advertising #online #tech #news
https://calmatters.org/economy/technology/2025/05/california-regulator-weakens-ai-rules-giving-big-tech-more-leeway-to-track-you/
