Wiz's $32B GTM Playbook: Unpacking the Formula (Part I)
https://www.cybersecuritypulse.net/p/wizs-32b-gtm-playbook-unpacking-the
#HackerNews #Wiz #GTM #Playbook #Cybersecurity #Business #Strategy #$32B #Growth
Did a word cloud on a local LLM using only the information found on my resume.
Based on what you know about me, is this accurate? 
Crooks use Google Tag Manager #skimmer to steal credit card data from a #Magento-based e-stores
https://securityaffairs.com/174085/cyber-crime/google-tag-manager-gtm-e-skimmer-software-in-magento.html
#securityaffairs #hacking #GTM
Anybody interested in taking over maintenance for https://github.com/gtm-support ?
*Please share for visibility*
"@bigpanda Appoints Tom Melzl as Chief Revenue Officer"
BigPanda rebuilding #GTM is smart. Always good tech, execution has been rough.
New #CRO will need to ramp but experience in #ITOps #Automation, #data, #analytics, #AI, search, ++ should help 
!
Had to deal with Google Tag Manager and its consent modes a lot today. I hate it.
Also: isn't it insane that people can just install third party scripts this easily? Like, just one click and you've got some rando js file injected. Feels like that shouldn't work quite as easily.
"#Terraform fork @OpenTofuOrg is now ready for prime time"
Congrats on GA! A massive effort, huge win, and more than many expected.
But now comes the hard part for #OpenSource devs - #GTM.
Beating @Hashicorp will need more than just a product 
https://techcrunch.com/2024/01/10/terraform-fork-opentofu-is-now-ready-for-prime-time/
A few years ago, when I realized I'd be placing tags in #GTM instead of website source code, I was initially annoyed. But today I did 13 hours of work that would have taken 130 hours if it weren't for GTM.
The Racecar #Growth Framework from the playbook for #customeracquisition of Lenny Rachitsky
https://www.reforge.com/blog/racecar-growth-framework
including the updated version on his Newsletter is still a bible for all #startups
https://www.lennysnewsletter.com/p/the-racecar-growth-frameworkexpanded
Product Market Fit is not a constant state
What do you think? (graphics by https://www.lennysnewsletter.com/)
What was wrong with #Figma 
?
One for the Google marketing nerds...
Have you tried sending pre-hashed 1st-party data for use with Enhanced Conversions? I don't have an ideal testing ground for this.
The platform seems to accept the input, but it's unclear if it's *happy* with it.
"People will buy a developer tool, but you can’t sell it."
#developers #gtm
https://earthly.dev/blog/shutting-down-earthly-ci/
This was a great talk by Nicholas Erdenberger of #dbt. Lots to take in.
I like the points on clearly defining the difference/role of the OSS and commercial aspect of the software. And considering the OSS and commercial ways as 'deployment options'.
Going to Market as Commercial Software:
https://www.heavybit.com/library/video/going-to-market-as-commercial-software
This talk on GA4 and Drupal just came out yesterday and includes some good ideas for managing videos and multi-site cases.
https://www.youtube.com/watch?v=bOF0LMumz1I&t=575s
We used the google_tag module in ours and have been very happy with it.
If you want to customize Google Analytics, then have I got a guide for you! 
https://medium.com/civicactions/better-navigation-tracking-with-google-analytics-4-26361abff82e
Moin zusammen.
*rüberschieb
Rest der Woche im HO.
USt voranmelden, und son Kram steht an. Bei dem Schmuddel da draußen, ists auch ganz gut so.
Wünsche euch einen gesunden und erfolgreichen Tag.
