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Facebook isn't the only company changing its name in an unsuccessful attempt to separate itself from its poor reputation: around when the FTC fined OMICS for predatory practices, it began rebranding its journals and past papers with other publisher names (Hilaris, Longdom, iMedPub, and Research & Reviews), rewriting the editorship history of its journals, and even lifting other publishers' papers to fabricate a legitimate-looking backlog for its journals. For details see nature.com/articles/d41586-021

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